The New Headspace
The New Headspace is meditation made simple.
Vans is one of the most original and expressive sneaker brands in the world. In order to create a truly creative digital experience, our customizer needed to be both fun and highly functional. Our end product features interactive templates, fresh ways to get started, and user friendly UI.
Digital, Visual Design
Hulu was looking to reenvision their entire experience, from mobile to living room. Part of our process at Huge was a loose concept phase where we explored Hulu’s overall brand image. This concept was built on the idea that Hulu’s offering is extensive and archival, specifically in the realm of television; Hulu as the museum of TV. Each show would be represented by a prop or artifact notable to the show’s plot, coming together to create a cheeky and playful campaign.
Concept, Art Direction
Ike Kligerman Barkley
Ike Kligerman Barkley is a New York City-based architecture firm that is rooted in tradition; their forward-thinking structures typically start with a traditional technique that is then blown out to new proportions. Our identity mirrored this conceptual approach with a unique typeface by dutch foundry Radim Pesko. My role started with logo exploration and stationary design and continued through the exploration and art direction of the No Favorite-developed online portfolio site. Features: Typewolf “Site of the Day”
Identity, Art Direction, Digital
Branding, identity, and online portfolio for eclectic, high profile New York City-based manicurist. Madeline Poole was looking for a spare logo that would sit alongside collaborations both high and low. The parallax site is fully responsive and incorporates her tumblr to maximize social sharing.
Identity, Art Direction, Digital
Commune’s website was in need of a responsive redesign. Our goal was to retain the original character of the site and it’s idiosyncracies, while simultaneously enhancing it with larger images, a better mobile experience, and a private client section. I worked closely with Commune’s partners to generate a revised site map, and I partnered with No Favorite to flesh out the user experience and visual design. Features: SiteInspire
Art Direction, UX, Digital
R+Co came to Commune with a vision of image-based packaging. We took their concept, ran with it, and created a minimalist identity with a working packaging system. The result is an eye-catching, colorful product family unlike anything else out there. Features: The Dieline, Vogue, Refinery29, Barneys.com, and more.
Ace Hotel DTLA
Collaborative design and production of zine-style collage for the Ace Hotel Downtown Los Angeles juxtaposing archival images of flappers and punks from the 1920’s and 1980’s. No computers were used in the making of this permanent installation.
Working closely with the partners of Help Limited, I helped to concept, develop, and install a fully functioning rare cactus store in Echo Park in less than 3 weeks. Later projects involved production of a viral marketing campaign, merchandise design, event invites, a brutalist website, and programming events. Features: Dwell, T Magazine, LA Times, Brutalist Websites
Identity, Digital, Environmental, Retail
I’ve been lucky enough to work with: